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The Premier League’s Battle Against Vine Is Doomed To Failure

In one of his more recent efforts to be perceived as a forward thinking, progressive sports administrator, FIFA President Sepp Blatter declared the 2014 World Cup in Brazil to be “the first truly mobile and social world cup” – a statement that is hard to dispute.

Twitter’s traffic records were broken, Facebook experienced a surges in popularity and mobile networks reported that live streaming, video highlights and social media use was reaching unprecedented levels.

This was partly fuelled by the sharing of video clips of goals on YouTube and Vine shortly after the ball had hit the back of the net. But despite the obvious exposure and fan engagement opportunities that such activity provides, the Premier League has pledged to crackdown on users sharing clips of its matches.

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Can Premier League Highlights Drive Newspaper Subscriptions?

The Times

The Premier League’s lucrative auction of its broadcast rights continued yesterday when News International was awarded the mobile and online near-live clip rights for all 380 fixtures for three years, starting from the 2013-14 season.

The move is an intriguing one from the Rupert Murdoch-backed company and appears to suggest that it believes Premier League football can do for newspaper subscriptions what it did for the take up of Sky television in the early 1990s.

The mobile and online packages had previously been sold separately, but successful bidders have struggled to market and monetise the rights effectively, leading to the suggestion that they simply aren’t profitable as a standalone product.

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The Cricket Paper: A Pleasant Anachronism

It seems almost every week that we’re told that print is a dying medium, that it struggles to keep up with the dynamic, real-time content served up by smartphones, tablets and PCs. On the fact of it then, it would appear to be a strange time to launch a niche sports title.

But that’s exactly what Greenways Publishing have done with The Cricket Paper, the latest addition to its portfolio of sporting titles that already includes The Non-League Paper, The Football League Paper and The Rugby Paper.

For a country that has no equivalent of L’Equipe, Gazetta Dello Sport or even Sports Illustrated, a weekly paper devoted to sport holds something of a novelty value as sports coverage in the UK tends to be in the back pages of the nationals, with the only real exception being The Racing Post.

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