BT Sport

Sky Sports Takes Advice From ‘ESPN 8: The Ocho’ To Fend Off BT Sport Competition

As football clubs across the country prepare for the start of the new season, the nation’s broadcasters have also been making moves for their own battle for supremacy, which takes place not only in our living rooms but on our mobile devices too.

Last year saw arguably the most significant development in UK sports television since the launch of Sky Sports itself, with BT Sport’s arrival in the market. Unlike Setanta or ESPN, BT has the ambition and the money to mount a serious long-term challenge to Sky’s supremacy.

Sky’s big innovation for 2014-15 is the launch of Sky Sports 5, a football-only channel that brings it perilously close to ESPN 8 ‘The Ocho’, the satirical channel featured in the movie Dodgeball that boasted “if it’s almost a sport, we’ve got it here.”

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Free BT Sport Is Set To Change TV Landscape

 

It’s not often that the marketing hype lives up to its billing, but BT’s decision to give BT Sport and live Premier League football to all of its broadband customers does indeed feel like a “game changer.”

Since 1992, Sky has dominated the pay-tv landscape, fuelled by the success of its football coverage, allowing it to expand into other markets, like telephone and broadband, offering customers ‘triple play’ packages that BT would not be able to compete with.

Virgin Media is also able to offer such packages through its cable network, while BT has attempted to catch up with BT Vision, a curious mix of Digital Terrestrial Television (DTT) and IPTV over its broadband network.

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