NBA

NBA: Technology Is Essential For Basketball Expansion

The National Basketball Association (NBA) says technology and social media is helping the organisation spread its wings beyond North America and to recreate the arena experience for home viewers.

International expansion is a priority for NBA Commissioner Adam Silver, who was in London for a match between New York Knicks and Milwaukee Bucks at the O2, and said the sports industry had an advantage over other forms of entertainment because they’re best viewed live – making it difficult for viewers to skip adverts, and presumably turn to piracy.

However because most matches take place in the US or Canada, they are not particularly time-zone friendly to many markets, including the UK, making social engagement all the more important.

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