Premier League

The Premier League’s Battle Against Vine Is Doomed To Failure

In one of his more recent efforts to be perceived as a forward thinking, progressive sports administrator, FIFA President Sepp Blatter declared the 2014 World Cup in Brazil to be “the first truly mobile and social world cup” – a statement that is hard to dispute.

Twitter’s traffic records were broken, Facebook experienced a surges in popularity and mobile networks reported that live streaming, video highlights and social media use was reaching unprecedented levels.

This was partly fuelled by the sharing of video clips of goals on YouTube and Vine shortly after the ball had hit the back of the net. But despite the obvious exposure and fan engagement opportunities that such activity provides, the Premier League has pledged to crackdown on users sharing clips of its matches.

(more…)

Advertisements

App Review: Fantasy Premier League 2014-15

Format: iPhone (Reviewed), iPad

Version: 1.0

The Premier League was pretty late to launch an official application for its popular fantasy football game, but boy, is it making up for it now.

Its first app was released midway through the 2012-13 season, but shortly after the conclusion of that campaign, it stopped working. It of course released a new app for 2013-14, forcing players to pay again if they wanted an alternative to the mobile website.

So it should come as no surprise to iOS users they will have to stump up the cash, this time £1.49 (up from 69p) for the official application of the 2014-15 season.

(more…)

Free BT Sport Is Set To Change TV Landscape

 

It’s not often that the marketing hype lives up to its billing, but BT’s decision to give BT Sport and live Premier League football to all of its broadband customers does indeed feel like a “game changer.”

Since 1992, Sky has dominated the pay-tv landscape, fuelled by the success of its football coverage, allowing it to expand into other markets, like telephone and broadband, offering customers ‘triple play’ packages that BT would not be able to compete with.

Virgin Media is also able to offer such packages through its cable network, while BT has attempted to catch up with BT Vision, a curious mix of Digital Terrestrial Television (DTT) and IPTV over its broadband network.

(more…)

App Review: Fantasy Premier League 2012-13 (iPhone/iPad)

Photo 11-03-2013 22 41 28

WARNING: As of the 2013-14 season this application appears to have stopped working. Pixel Sport has contacted the Premier League for clarificaiton

Format: iPad (reviewed), iPhone, Android

Version: 1.2

Fantasy Premier League is one of the most popular fantasy football games available, boasting 2.5 million players all keen to defeat their friends and family every week.

Given the popularity of its game, it’s not surprising that the league has come out with its own smartphone application, but it is strange it’s taken so long. Demand for such an app has been demonstrated by the unofficial applications that have tried to fill the vacuum, but none have had the official license.

(more…)

Can Premier League Highlights Drive Newspaper Subscriptions?

The Times

The Premier League’s lucrative auction of its broadcast rights continued yesterday when News International was awarded the mobile and online near-live clip rights for all 380 fixtures for three years, starting from the 2013-14 season.

The move is an intriguing one from the Rupert Murdoch-backed company and appears to suggest that it believes Premier League football can do for newspaper subscriptions what it did for the take up of Sky television in the early 1990s.

The mobile and online packages had previously been sold separately, but successful bidders have struggled to market and monetise the rights effectively, leading to the suggestion that they simply aren’t profitable as a standalone product.

(more…)

Premier League TV Deal Changes UK Broadcasting Landscape

Not even the most optimistic Premier League chairman could have predicted the huge windfall that is set to benefit their club when the new £3 billion domestic television contract comes into effect from 2013-14.

The impact that increased revenues will have on the league from a footballing perspective will be the focus of most of the reaction to the announcement, but the effect that it will have on the UK sports television landscape will be no less intriguing.

Much of the speculation prior to the auction had been about a potential bid by Al Jazeera for the rights, having wrested the Ligue 1 rights from the incumbent Canal+ in France. Although such a seismic shift in power did not occur, BT’s entry and ESPN’s failure leave the American-owned sports network’s future in the UK in doubt.

(more…)