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Pixel Sport Meets Seb Coe: Technology Has Changed Sport Forever

A version of this article was originally published on TechWeekEurope. For more sports technology coverage click here.

Lord Sebastian Coe, the former chairman of the organising committee for London 2012 Olympic Games, says technology has changed sport in ways he couldn’t have imagined when competing in the 1500 metres and 800 metres in the 1970s and 80s.

Speaking during the recent Commonwealth Games in Glasgow, the current chair of the British Olympic Association (BOA), explained that IT has become an increasingly integral part of the planning process for major sporting events in order to keep up the increasing demands and expectations of athletes, officials, the media and spectators.

“Science and technology, in particular, have changed the way we train for sporting events, how we take part in them and how we experience them as spectators,” he said.

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