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The Premier League’s Battle Against Vine Is Doomed To Failure

In one of his more recent efforts to be perceived as a forward thinking, progressive sports administrator, FIFA President Sepp Blatter declared the 2014 World Cup in Brazil to be “the first truly mobile and social world cup” – a statement that is hard to dispute.

Twitter’s traffic records were broken, Facebook experienced a surges in popularity and mobile networks reported that live streaming, video highlights and social media use was reaching unprecedented levels.

This was partly fuelled by the sharing of video clips of goals on YouTube and Vine shortly after the ball had hit the back of the net. But despite the obvious exposure and fan engagement opportunities that such activity provides, the Premier League has pledged to crackdown on users sharing clips of its matches.

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Goal Line Technology, Social Media And Online Streaming Take Centre Stage At World Cup 2014

On the eve of the 2014 World Cup final between Germany and Argentina, FIFA president Sepp Blatter declared this year’s event to be “the first truly mobile and social world cup.” It’s easy to disagree with many of Blatter’s statements but not this one of them.

In fact the only grounds for debate was that this wasn’t just the most social World Cup of all time, it was almost the most technological, with innovations on and off the pitch helping referees, players and fans.

Goal-line technology made its debut, 4K and streaming made huge strides and fans were more involved than ever before thanks to unprecedented channels of communication.

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